SKULLCANDY
As an ongoing social media marketing and content strategy partner for Skullcandy, we help to develop and execute influencer content programs that build awareness and drive brand affinity among millennial creatives and trendsetters in music, action sports, art and fashion. We implemented a recurring series of monthly content campaigns promoting Skullcandy’s limited edition color drops, with a focus on micro influencers. With close creative guidance and art direction from pepper, Talent created content inspired by the product colors and thematic mood. As a result, we populated the social media landscape and proprietary hashtags with elevated, editorial level social content that excited audiences and also helped to define the Skullcandy community visually and narratively.
We provide full service partnership across strategy, casting, creative and campaign execution. We create thumb-stopping, compelling social campaigns that build genuine, lasting community.
20M+ Impressions gained over two 12-month campaigns
5.8% Avg. campaign engagement
500+ Roster of loyal micro-influencer community built
1000+ Posts generated
3 Key markets infiltrated - US, UK & Nordics
